ME)HEND(I) - CREATIVE DIRECTED N STYLED BY ME

this one is for the books. this one is for the child that always felt like they were different. for so long we are scared to break out of the regular cause wtf are others gon think? But creation is never limited. It’s a gift that is beyond comprehension. Create because you love it.

the idea to portray henna in an unconventional way. as it usually is put on the hands and feet, instead we decided to bring it to the models faces. Eccentricity, grittiness and edge. We’re more than just colorful lehengas and tikkas. Expressing ourselves and the roots we have instilled in us in a way that fits with who we are. Things change. Time goes on. Culture adapts and evolves. The way you do it doesn’t make it wrong. It’s unique to you and that’s beautiful.

We have always been the BLUEPRINT.

Naming the concept (me)HEND(i)

ME
HEND - Middle English word also meaning “to take control”
I

Me Control I. I Control Me. 

You are in CONTROL of your  life so you can pursue what you want. You can wear what you want. You can show your culture, your roots, and traditions how you want. You can be who you want.

As a South Asian, I hope this reaches the ones struggling to be themselves. The ones that feel stuck. The ones that feel lost. This is to the next generation of brown people and others in general. it’s okay to go after what you believe in even if everyone else around you is not okay with it. Live for yourself. It’s okay to be selfish sometimes. Choose you. I Control Me. Me Control I. (me)HEND(i).

CREDITS:

CREATIVE DIRECTOR/STYLIST
Humza Syed @humzadeys

PHOTOGRAPHER
Oliver Barile @oliver.barile

MODELS
Mabel Maung @myanmartian
Jaseel Moreno @juixyjaseel
Dakota Davis @thedivinefeminine11
Manisha Rohoo @manisharho
Surayya Seydi @rayyaseydi
Tasun Champion @tas.unn
Ayden Pol @dopaminedeficiencyy
Zoheb Roshan @zohebibi
Stephen Kostewicz @papoysk

MUA
Andee Korpics @ANDEEEEEEEK
Sophia Cetta @sophiacetta
Kolten Yeck @ysthetics

HAIR
Kylie Lefkowitz @crownedbykylie
Tianna Michelle - Assistant @tspaintedtale

HENNA
Mayisha soho @abontii.henna
Alina Howlader @hennahighs
Rinom Chowdhury @rinominator